POTENSI PASAR PULAI (ALSTONIA SCHOLARIS) SEBAGAI SUMBER BAHAN BAKU INDUSTRI OBAT HERBAL : STUDI KASUS JAWA BARAT DAN JAWA TENGAH
MARKET POTENTIAL OF PULAI (ALSTONIA SCHOLARIS) AS A SOURCE OF RAW MATERIALS OF HERBAL MEDICINE INDUSTRY : CASE STUDY OF WEST JAVA AND CENTRAL JAVA

Indartik Indartik
2009 Jurnal Penelitian Sosial dan Ekonomi Kehutanan  
Pulai (Alstonia Scholaris) can be used as raw materials for herbal medicine, especially for antihypertension drugs. So far, the information about Pulai market medicine for medical plant have not been available yet, so we should to know the Pulai market prospects as industrial raw material herbs. The purpose of this study was to know (1 how big the market prospects of Pulai, (2) the factors affecting the demand for antihypertensive drugs. The research conducted in the Province of West Java, with
more » ... the assumption that people with hypertension are usually concentrated in urban areas, and Central Java as the herbal industry. The methods of data analysis used in this research are descriptive analysis, analysis of marketing channels and marketing margins, and regression analysi. The results showed that Pulai (Alstonia Scolaris) has a market prospects high enough for the raw materials of herbal medicine from the availability of Pulai raw materials. In Central Java, Pulai have been scattered in conservation area (Jepara, Banjarnegara, and Cilacap). Moreover, Pulai have been developed in Wonogiri and Purworejo. In West Java, Pulai spread in Gunung Halimun and Ujung Kulon National Park, Gunung Jagat Sanctuary (Sumedang), Majalengka, Garut and Bogor. Pulai also have been developed by Perhutani KPH Bogor. Pulai's bark (Alstonia Cortex) has benefits for treating various diseases, including: anti-diabetic, anti-diarrhea and anti-hypertension. In terms of marketing, Pulai's bark marketing involves 7 market institutions from producers to end consumers with a 3 chain trade system. Demands of antihypertensive drugs in this study are divided into 2: antihypertensive demand from chemical raw materials and herbal raw materials. Factor affecting demand for antihypertension drugs made of chemical is prices, but the main factors that determine the type of medication to patients are doctors. Whereas for medicinal use Pulai raw materials, market demand began to decline. This is related to changes in consumer tastes from traditional products to modern products (in the form of pills or capsules, not powder). ABSTRAK Pulai (Alstonia scholaris) dapat dimanfaatkan sebagai bahan baku obat herbal, terutama untuk anti hipertensi. Informasi pasar pulai sebagai bahan baku obat herbal belum tersedia, sehingga diperlukan kajian ini. Tujuan penelitian adalah mengetahui (1) prospek pasar pulai sebagai obat hipertensi, dan (2) faktor yang mempengaruhi permintaanya. Penelitian dilakukan di Propinsi Jawa Barat, dengan asumsi penderita hipertensi terpusat di perkotaan, dan Jawa Tengah sebagai daerah industri herbal. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, analisis saluran pemasaran dan margin pemasaran serta analisis regresi. Hasil penelitian menunjukkan bahwa pulai memiliki prospek pasar yang tinggi untuk bahan baku obat herbal dilihat dari ketersediaan bahan baku pulai. Di Jawa Tengah pulai tersebar di kawasan konservasi di Jepara, Banjarnegara, dan
doi:10.20886/jpsek.2009.6.2.159-175 fatcat:u3dm5ahmzzawtfbf27b6mutwxq