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This work is focused on studying the possibilities of a new model in business management, integrating the best solutions of IT in the supermarket enterprises. We aim to show how an agent based system is used to manage successfully a market and why it is considered an efficient method to support the challenges of the supermarket enterprises. In a highly competitive environment, the impact of this phenomenon is visible, noting the increase of the interest for electronic systems which offerdoi:10.7336/academicus.2010.01.08 fatcat:wdlqbseplzembob5ng5lecmat4