In today's world people make use of different social media platforms for different purposes. Often the information provided on the individual site is not complete and fragmented. Linkage of identity across social media helps to gain deeper understanding of user profiles. Deeper understanding of user data mainly helps in business intelligence. This paper contains a framework called hydra which consists of 3 steps: (I) model the heterogeneous behavior of user (II) build the structure consistency

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... odel (III) final step is optimization. Experiments have been conducted on databases where the framework does the linkage correctly and a profile will be built.