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Consumers' Attitude And Perception Towards Short Message Service (Sms) Advertising Through Mobile Phones
2018
Zenodo
In India there are over 1170 million mobile subscribers and it is increasing day by day. This has paved the way for many companies of goods and services in the state to manage their sales promotions through the mobile telephone platform. SMS marketing is one of the most popular kinds of mobile marketing. The present research investigates consumer"s attitude and perception towards SMS advertising and a descriptive research design is made to extract the relevant factors bearing on consumer
doi:10.5281/zenodo.1489771
fatcat:ig7kwerzebgeve3unljmp67p7a