Facilitating Transactions on a Crowdsourcing Platform: A Cognitive Frame Perspective

Hailun Qi, Jiye Mao
2016 International Conference on Information Systems  
Whereas prior studies have examined crowdsourcing platforms' function as transforming distant search into local search, exactly how to do so remains unclear. Drawing upon the cognitive frame theory as the theoretical lens, we conducted an exploratory case study on Z Inc. (pseudonym), which was one of the largest labormarket crowdsourcing platforms in the world. Despite the challenges for matchmaking between seekers and vendors of creative design, known as "the most difficult business in the
more » ... d" to Z Inc. staff, the platform has made remarkable progress. A three-phase process model is inductively developed consisting of frame preparation, negotiation, and consolidation. The model reveals the underlining matchmaking mechanisms in each phase, such as building a common lexicon and coaching in the frame preparation phase. These findings contribute to both the crowdsourcing literature and cognitive frame theory, with practical implications for managing crowdsourcing platforms.
dblp:conf/icis/QiM16 fatcat:gqp73kpf4vhuvoviaqe7huqmrq