The paper examines the participation characteristics within internet-based collective action by analysing the case of digital rights campaigning. Drawing upon empirical findings from a case study (the "Telecoms Package" campaign, 2007-2009), we discuss how digital rights activists organise, collaborate and mobilise using websites, mailing lists, wikis and instant messaging channels. Participation is individualised and malleable. However, successful digital rights' campaigning requires

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... technical and social skills. To intervene in EU policy-making, activists need technical and political expertise and technological skills. As a result and contrary to claims of inclusiveness and openness, digital rights campaigning is in fact dominated by a small group of highly specialised movement entrepreneurs who mobilise occasionally to demonstrate broader support to policy-makers. The emergence of internet-based campaigning does not necessarily equal to more inclusive forms of participation. However, it allows for the engagement of resource-poor actors in traditional policy settings such as the EU.