Globalization and E-Commerce V: Environment and Policy in Brazil

Paulo Bastos Tigre, Jason Dedrick
2003 Communications of the Association for Information Systems  
190 Communications of the Association for Information Systems (Volume 10, 2003) Globalization and E-Commerce V: Environment and Policy in Brazil by P.B. Tigre and J. Dedrick • The use of the Internet as a business tool is most advanced in information-related sectors such as finance, communications, information services, and other services that can easily be digitized. The banking sector leads e-commerce diffusion, followed by government and retailing. • Consumers in countries such as Brazil are
more » ... increasingly demanding products from Web sites located in their own countries. To succeed in the Brazilian e-commerce market, multinational Internet companies need to invest in local content and distribution networks. • Although the diffusion of the Internet presents many opportunities for social development, notably in the fields of education, health, and information, the future growth of ecommerce in Brazil may be limited by social and economic factors such as income level, income distribution, and education.
doi:10.17705/1cais.01006 fatcat:vyja7xnb3fa4plm7uk6ph2zicq