With the rapid development and extensive application of big data, the ideological and political education work in colleges has not only brought about the characteristics including date of classroom teaching, the extracurricular exchange network, the sharing of thought and information, but inevitably face the negative impact of big data on ideological and political education, the role of ideological and political theory and the effect of weakening the traditional ideological and political

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... on methods are increasingly small and other new issues. In this regard, we should innovate the new path of ideological and political education in colleges from the aspects of constructing healthy network environment, cultivating quality education team and create characteristic network platform.