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The article is aimed at forming a list of the following SWOT factors: defining the main factors of influence of the external and the internal environment through an expert survey. The algorithm for conducting an expert survey has been clarified, allocating the main factors that, according to the survey results, have reached the maximum level of consensus among experts. In view of results of the survey conducted, i.e., their mathematical processing, we believe that it is appropriate to highlightdoaj:a7e7839fd7ce43e6a95aead3f645c25d fatcat:6xtbnlfsezgkfpozdbqr72ufkq