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The book was published as a guide for understanding the media. This book, published in 1967, has sold more than a million worldwide. McLuhan, understood the power of media very early and explained his thoughts in his work. According to McLuhan electricity is quite effective on human life. Electronic information tools like radio, TV (social media) have created new areas for people. Developing communication tools affects societies and people. This transformation is the nature of the media. Socialdoaj:0c26cd0a85394033a3987eb9a46f335d fatcat:7mhw74bnbbdzbksoysftx6zlf4