Unveiling the link between logical fallacies and web persuasion [article]

Antonio Lieto, Fabiana Vernero
2013 arXiv   pre-print
In the last decade Human-Computer Interaction (HCI) has started to focus attention on forms of persuasive interaction where computer technologies have the goal of changing users behavior and attitudes according to a predefined direction. In this work, we hypothesize a strong connection between logical fallacies (forms of reasoning which are logically invalid but cognitively effective) and some common persuasion strategies adopted within web technologies. With the aim of empirically evaluating
more » ... r hypothesis, we carried out a pilot study on a sample of 150 e-commerce websites.
arXiv:1304.3940v2 fatcat:ywwtyhwnw5aahaxs5hrfcz6oia