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Aims and objectives To develop an alternative evaluation checklist which is informed by Nichols and Hassall (2011) and illustrate how this can be applied to evaluate a random sample of dental practice websites on the basis of its usability, technical design and meeting professional standards and guidance mandated by a dental professional body. Materials and methods 104 dental practice websites were systematically selected from a major city in the UK and evaluated using the 11Ps (alternativedoi:10.21203/rs.3.rs-2374498/v1 fatcat:i52wa5sjdzbqbhhk6ck5rdui3i