This study aims to determine perceived quality, perceived price, electronic word of mouth on purchase intention (Survey of second-hand car consumers of Prabu Motor Ponorogo). In this study, it was obtained from the presentation of data from respondents' answers and questionnaires and analysis using the SPSS 25.0 program. This research uses quantitative research with data collection techniques using interviews and questionnaires. The data analysis method in this study used multiple linear

more »

... ion, T test (partial), F test (simultaneous) and the coefficient of determination R2. The results of this study are, (1) Perceived quality (X1) has an effect on purchase intention (Y). (2) Perceived price (X2) has an effect on purchase intention (Y). (3) Electronic word of mouth (X3) has an effect on purchase intention (Y). (4) Perceived quality (X1), perceived price (X2) and electronic word of mouth (X3) simultaneously have an influence on Purchase intention (Y).