The discourses of marketing and development: towards 'critical transformative marketing research'

Mark Tadajewski, Jessica Chelekis, Benet DeBerry-Spence, Bernardo Figueiredo, Olga Kravets, Krittinee Nuttavuthisit, Lisa Peñaloza, Johanna Moisander
2014 Journal of Marketing Management  
and belongs to the consumption studies research unit. Trained as a cultural anthropologist at Indiana University, her main areas of research are economic anthropology, gender and household economies, microentrepreneurship, and markets and consumption studies, with a focus on Latin America and Brazil. For her dissertation research, Dr. Chelekis conducted a year-long ethnography in the lower Brazilian Amazon among rural women buying and selling Avon and other direct sales brands, investigating
more » ... role of direct sales entrepreneurship and consumption in household economic strategies and in shaping intra-household gender roles. Dr. Chelekis is currently starting a new research project on addictive consumption that centres on questions of neoliberal freedom and agency.
doi:10.1080/0267257x.2014.952660 fatcat:qsbh6puiwndcnaorfiabncq6g4