Technology strategies in a complex environment
Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers
Over the course of 100 years, strategic managers have been developing strategies and techniques to achieve a competitive advantage and position their organizations for success. Historically, the systematic, command and control strategies derived from reductionism and linear principles popularized by Newtonian physics and Cartesian mathematics directed the field of strategic management. These approaches to strategy formulation and implementation work well for static environments exhibiting
... change. The modern competitive environment, constantly changing and increasingly dynamic is anything but static. The New Sciences include Chaos, Complexity, and Quantum Physics. Together these disciplines expose a world of bounded uncertainty, unpredictable change, self-organization, fractals, and complex relationships. More importantly, however, the New Sciences are multidisciplinary and have established a new trend in thinking; it bases theory and practice on a holistic view of the world. Despite its proliferation since the 1970's, there has been relatively little application of the New Sciences in the field of strategic management. This paper develops a strategic management framework based on two of the New Sciences -Chaos and Complexity. The Chaos and Complexity Strategic Management Framework provides the generic guidelines for establishing strategic goals, policies, and boundaries for operation within a complex and dynamic competitive environment.