Mediating Role of Empowerment Strategies in the Impact of Motivation Factors on Sustainable Competitive Advantage: A study of the Banks in Iraqi

Helal Mouneer Alalie, Yoshifumi Harada, Idris Md Noor
2019 International Journal of Academic Research in Business and Social Sciences  
In the banking sector, the conditions for creating a sustainable competitive advantage are specific. Moreover, innovation is not protected, new products or new sales methods are easily imitated. Organizational environment that will support the Empowerment Strategies is needed for the realization of Sustainable Competitive Advantage and for ensuring sustainability. Therefore, Sustainable Competitive Advantage is directly associated with the Motivation Factors and the Empowerment Strategies of
more » ... employee who will perform the Sustainable Competitive Advantage. According to the findings of the research, hierarchy culture negatively affects all types of Sustainable Competitive Advantage. Empowerment positively Impacts Sustainable Competitive Advantage. Moreover, it was observed that empowerment played a moderating role in the manner it would reduce the negative effects of hierarchy culture on Sustainable Competitive Advantage. The most important recommendation this study provides are Strengthening the development of organizational policies and procedures related to pushing towards achieving competitive advantage in Banks in Iraqi. Theoretical background of the Study The fact that today's organizations go beyond the modern structure of organization increases the importance of intellectual investment that workers have. Because of the preference for more
doi:10.6007/ijarbss/v9-i2/5592 fatcat:k2xgwdg2b5durnjbon4dwqmsgm