AR represents a way of exhibiting your product on a much more personalized level. It has the potential to invade spaces like a retail, restaurant, or event venue, and access customized and exclusively created AR content for you, which makes it a personalized event. Brands look for interactive technology to give customers a more personalized experience. AR acts as an entry point and lets brands access new markets and new customer base. Minutely created virtual 3D models, coupled with AR will

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... lutionize the way companies understand customer needs and helps them continuously improve the marketing of their products and services, and identify new business models. A lot of companies into designing homes and workplaces let you imagine your empty rooms placed with their furniture and designs to let you enjoy a personalized experience. AR lets marketing personnel use less of those heavy non-interactive books and more of personalized AR. AR applications can directly access surfaces and augment the designs on them. AR / VR allows a company to get more of uniqueness and allows the consumer to have a different perspective about it. Hence companies are looking for a much generalized application to augment their products or services onto applications for a better experience.