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An appropriate human resources strategy can be the necessary competitive advantage that a company must have on the emerging markets in particular. This paper aims to underline the managers' implication on the employees' performance, what strategies are used to retain them, what influences their performance, how this contributes to company's growth and development. These are important aspects, being part of the continuous improvement plans on the emerging markets. More studies have treated thisfatcat:dvnfkzugsve3hfnoqdeu7isu34