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One-path Relaxed Realtime Constraint Mobile User Classification Method in Mobile Clickstreams
2009
Journal of Information Processing
The mobile Internet has become increasingly visible in everyday life. As mobile Internet penetration leverages content business opportunities, it is crucial to identify methodologies to fit mobile-specific demands. Regularity is one of the important measures to capture easy-come, easy-go mobile users. It is known that users with multiple visits per day with a long interval in between have a higher likelihood of revisiting in the following month than other users. The author proposes a 3+1 bit
doi:10.2197/ipsjjip.17.39
fatcat:luxwiveblzahbodnsxuipcid5y