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Brand Identity Creation For Thai Halal Brands
2014
Zenodo
The purpose of this paper is to synthesize the research result of brand Identities of Thai Halal brands which related to the way of life for Thai Muslims. The results will be transforming to Thai Halal Brands packaging and label design. The expected benefit is an alternative of marketing strategy for brand building process for Halal products in Thailand. Four elements of marketing strategies which necessary for the brand identity creation is the research framework: consists of Attributes,
doi:10.5281/zenodo.1093251
fatcat:azi2migjmza7jdeqqmhnl6ao7y