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Is technology everywhere? Exploring Generation Z's perceptions of sustainable tourism in developing countries
International Hospitality Review
PurposeThis study examines the role of technology as a driver of sustainable tourism perceptions among Generation Z.Design/methodology/approachThe work considers the perspective of locals in Pakistan and uses a multi-method, multiphase embedded research design approach.FindingsThe research findings demonstrated that technology has a positive correlation with the environmental, socio-cultural and economic dimensions of sustainable tourism perception among Generation Z. Therefore, technologydoi:10.1108/ihr-05-2022-0025 fatcat:jf7u672arfd6ppbcqf5q6aah4m