The scientific paper is devoted to the identification of empirical features of the modern conceptualization of digital logistics in the conditions of the transition to a multichannel sales system. The authors conclude that the modern development of logistics is going through a serious stage of its rebirth, which is accompanied by a change in the market mechanics of the commodity supply system of the consumer market. The paper provides an evidence base of empirical and theoretical substantiation

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... of changes in the operation of supply chains of the consumer market due to the transformation of the sales model and the transition from mono-channel to multichannel sales, which, as the authors believe, is not of evolutionary, but of revolutionary nature.