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In this paper we present a visionary approach about a new architecture for supporting proactive decision making in enterprises. We argue that a cognitive approach of continuous situation awareness can enable capabilities of proactive enterprise intelligence and propose a conceptual architecture outlining the main conceptual blocks and their role in the realization of the proactive enterprise. The presented approach provides the technological foundation and can be taken as a blueprint for thedblp:conf/caise/MagoutasSBAMS14 fatcat:f4hdvbzfdna4rpdgpyvlcm7fgi