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Store equity is an important source of sustainable competitive advantages for retailers in today’s competitive environment. Therefore, retailers should work hard to develop and improve their store equity. Measuring it should constitute the first stage of the development process. The present research provided a scale for measuring store equity in KSA market. It first discusses the store equity construct and then describes procedures for developing and refining a multiple-item measurementdoi:10.5539/ijms.v11n1p122 fatcat:t2sork2byrc3nkq2ntmz7ed4ju