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A Knowledge Management Approach to Discovering Influential Users in Social Media
Journal of Computer & Robotics
A key step for success of marketer is to discover influential users who diffuse information and their followers have interest to this information and increase to diffuse information on social media. They can reduce the cost of advertising, increase sales and maximize diffusion of information. A key problem is how to precisely identify the most influential users on social networks. In this paper, we propose a method to discover influential users based on knowledge management cycle that is calledfatcat:iru5vhk52nchpnv7bnnryvz45q