Trust, commitment and team working: the paradox of virtual organizations

Alf Crossman, Liz Lee-Kelley
2004 Global Networks  
In this article we take an agent-centred approach to explore the role of trust and commitment in the virtual organization. The findings of a case study in an international information technology consultancy indicate that multiple relationships arising from the alliance-based structure require clear commitment to enable the development of trust as a basis for longer-term partnership. Paradoxically, the perceived low level of commitment from the organization does not engender the high level of
more » ... st and commitment required from virtual teams to maximize their performance. However, over time and with extended exchanges, the commitment level and form may evolve, thus necessitating a realignment of existing psychological understanding and trust between the actors. If there is general agreement that an upward shift from short-term to long-term commitment is beneficial to all, then the virtual arrangement will continue to be effective.
doi:10.1111/j.1471-0374.2004.00099.x fatcat:wyi33mowaje7zh3wjybqtmptka