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Embedded Philanthropic CSR in Digital China: Unified View of Prosocial and Pro-environmental Practices
2021
Frontiers in Psychology
In recent decades, China has transformed from a conventional society into a digitally competitive nation. From an economic perspective, embedded corporate social responsibility (CSR) is gaining a new height where gamified charity is a trendy approach. By adopting the norm activation model from the point of view of the stimulus-organism-response framework, this research theoretically conceptualized the role of the mobile application environment (including telepresence, functional transparency,
doi:10.3389/fpsyg.2021.695468
pmid:34539493
pmcid:PMC8440801
fatcat:sexpn2uk3fgxte2xqg2dsgvmou