Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions

Amar Cheema, Peter T. L. Popkowski Leszczyc, Rajesh Bagchi, Richard P. Bagozzi, James C. Cox, Utpal M. Dholakia, Eric A. Greenleaf, Amit Pazgal, Michael H. Rothkopf, Michael Shen, Shyam Sunder, Robert Zeithammer
2005 Marketing letters  
With increasing numbers of consumers in auction marketplaces, we highlight some recent approaches that bring additional economic, social, and psychological factors to bear on existing economic theory to better understand * This paper is based on the special session at the 6th Triennial Invitational Choice Symposium, University of Colorado Boulder, June 2004 (co-chaired by the first two authors). † Corresponding author. 402 CHEEMA ET AL. and explain consumers' behavior in auctions. We also
more » ... ght specific research streams that could contribute towards enriching existing economic models of bidding behavior in emerging market mechanisms.
doi:10.1007/s11002-005-5901-5 fatcat:cdu2hc3vungnjawtrhaqyk6s44