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Using consumption and reward simulations to increase the appeal of plant-based foods
[post]
2020
unpublished
The production of meat is a main contributor to current dangerous levels of greenhouse gas emissions. However, the shift to more plant-based diets is hampered by consumers finding meat-based foods more attractive than plant-based foods. How can plant-based foods best be described to increase their appeal to consumers? Based on the grounded cognition theory of desire, we suggest that descriptions that trigger simulations, or re-experiences, of eating and enjoying a food will increase the
doi:10.31219/osf.io/hwqpg
fatcat:4coouoivzre3zd3u7hm4pmpohe