A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is application/pdf
.
Creating More Credible and Persuasive Recommender Systems: The Influence of Source Characteristics on Recommender System Evaluations
[chapter]
2010
Recommender Systems Handbook
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding the influence of source characteristics, which is abundant in the context of humanhuman relationships, can
doi:10.1007/978-0-387-85820-3_14
fatcat:w5w3ab2rvrcsrja7e77azohemm