Creating More Credible and Persuasive Recommender Systems: The Influence of Source Characteristics on Recommender System Evaluations [chapter]

Kyung-Hyan Yoo, Ulrike Gretzel
2010 Recommender Systems Handbook  
Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding the influence of source characteristics, which is abundant in the context of humanhuman relationships, can
more » ... e an important framework for identifying potential influence factors. This chapter reviews the existing literature on source characteristics in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.
doi:10.1007/978-0-387-85820-3_14 fatcat:w5w3ab2rvrcsrja7e77azohemm