An analysis of the supplier selection process

Rohit Verma, Madeleine E. Pullman
1998 Omega : The International Journal of Management Science  
Customers select suppliers based on the relative importance of different attributes such as quality, price, flexibility, and delivery performance. This study examines the difference between managers' rating of the perceived importance of different supplier attributes and their actual choice of suppliers in an experimental setting. We use two methods: a Likert scale set of questions, to determine the importance of supplier attributes; and a discrete choice analysis (DCA) experiment, to examine
more » ... e choice of suppliers. The results indicate that although managers say that quality is the most important attribute for a supplier, they actually choose suppliers based largely on cost and delivery performance. Keywords purchasing, conjoint analysis, choice processes, supply chain management, measurement and methodology Disciplines Business Administration, Management, and Operations | Entrepreneurial and Small Business Operations | Operations and Supply Chain Management Comments Required Publisher Statement © Elsevier.
doi:10.1016/s0305-0483(98)00023-1 fatcat:d7g7zfrkijdedivsaextjpiovy