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An analysis of the supplier selection process
1998
Omega : The International Journal of Management Science
Customers select suppliers based on the relative importance of different attributes such as quality, price, flexibility, and delivery performance. This study examines the difference between managers' rating of the perceived importance of different supplier attributes and their actual choice of suppliers in an experimental setting. We use two methods: a Likert scale set of questions, to determine the importance of supplier attributes; and a discrete choice analysis (DCA) experiment, to examine
doi:10.1016/s0305-0483(98)00023-1
fatcat:d7g7zfrkijdedivsaextjpiovy