Digitalization as an enabler of business model dynamics

Mariana Tesařová, Aleš Krmela, Iveta Šimberová
2020 11th International Scientific Conference "Business and Management 2020"   unpublished
The purpose of the article is to answer a research question related to the extent of the impact of digitalization on a business model (BM) of a focal company. An original primary, qualitative research has been conducted. It draws on multiple, in-depth case studies on a globally active B2B incumbent manufacturing companies that recently implemented a digital platform-based customer relationship management system. The data were gathered through participative observation and semi-structured
more » ... ews with system users and project leaders. The contribution of the research is in linking the business model dynamic change with a customer relationship management system (CRMS). It identifies the element HOW – value creation – as the mainly affected element of BM of the focal company.
doi:10.3846/bm.2020.562 fatcat:lzqpczdtr5fapbqosgu65sysvi