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FIRM'S READINESS TO INTERNATIONALIZATION
2018
Management and Accounting Review (MAR)
This study addresses primary issues on the internationalization readiness among Small and Medium Enterprises (SMEs). Four factors namely foreign distributing, foreign marketing, foreign network and entry strategy are examined to help in enhancing the understanding on internationalization readiness among SMEs. The main purpose of this paper is to examine the impact of these exogenous variables on internationalization readiness among SMEs in Malaysia. The methodology utilizes primary data from
doi:10.24191/mar.v17i3.795
fatcat:mzqgdckytrcw5cvwn2uevyepnm