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Analysis on the Marketing Strategy of MXBC MilkTea
Advances in Economics, Business and Management Research
This paper studies the reasons for the success of MXBC marketing strategy. With the early background information of the MXBC and Industry, this article adopted the secondary research method to collect essential data and information. The purpose of conducting this research is to reveal the marketing strategy secret of MXBC, analyze its franchise model by discussing its pros and cons. In this model, because the supply chain of MXBC supports all of its opening franchised stores from raw materialsdoi:10.2991/assehr.k.211209.010 fatcat:a6r7yntgordstmumljqi6xfwwa