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The paper seeks to link the discussions on diversification and pluriactivity among farm business owners (FBOs) and examine the topic in the context of small-scale farming. It asks households if diversification and wage-seeking behaviour in the rural agripreneurship economy is prompted by "push" or "pull" factors. The quantitative method enabled the analysis of data generated from 480 rural FBOs from Nigeria (regarded as entrepreneurs or agripreneurs). The findings reveal that education, assetdoi:10.7896/j.2044 fatcat:o6km5rvemfbj5ez64m7dsl5pru