A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is application/pdf
.
ADVERTISEMENT AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR ON HEALTHCARE PRODUCTS IN BANGALORE CITY
2016
International Journal of Pharmaceutical Sciences and Business Management
unpublished
Advertisement is a powerful medium of mass communication, particularly TV advertisement. The need and importance of advertisement is increasing day by day because of mass production. All the companies want their products to be at the top in the market so the companies spend maximum on advertising, marketing and promoting their products. This project deals with the study on "Advertisement and its impact on consumer buying behaviour on healthcare products in BANGALORE CITY". The objective of the
fatcat:7o6zbsgtnved5ekuudmvb3rgfy