A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is
Neuromarketing: Applications, Challenges and Promises
Biomedical Journal of Scientific & Technical Research
Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Consultative selling suggests that a customer's shopping experience is managed by the salesperson's behaviour and in-store marketing assets, and that the customer gets engaged step by step. The field of neuromarketing provides excellent avenues for reading the consumers mind, interest, preferences and thereby enable the marketers to perform effectivedoi:10.26717/bjstr.2018.12.002230 fatcat:7cxy4lgmmraltbihvag4zbbmh4