DAMPAK SERVICE ENCOUNTER QUALITY TERHADAP SERVICE VALUE EVALUATION: STUDI PADA HIGHER EDUCATION SERVICE

Fatik Rahayu
2017 Media Riset Akuntansi, Auditing dan Informasi  
<p>This paper aims to examine the impact of service encounter quality on service<br />value evaluation within a higher education context, especially in class<br />learning process. Service encounter quality was approached with three<br />dimensions, they are : instructor interaction competencies, instructor task<br />competencies and student interaction competencies. Service value<br />evaluation in this study was called as learning experience value. Some<br />qustionares were distributed to
more » ... e distributed to 306 students in some classes. The data were<br />analysed with multiple regression. The result showed there are significant<br />impacst of the three dimensions of service encounter quality on the learning<br />experience value.<br />Keywords: Service Encounter Quality, Service Value, Higher Education</p>
doi:10.25105/mraai.v13i3.1746 fatcat:s4a4w3rf7nc3tggitzryinjqqa