"Hello, World!" Harnessing Social Media for the Rosetta Mission Best Practice

Emily Baldwin, Claudia Mignone, Daniel Scuka, Anne-Mareike Homfeld, Karin Celius, Erica Rolfe, Maria Bennett, Andreas Schepers, Andreas Schepers@esa, Karen Int, O'flaherty, Markus Bauer (+2 others)
2016 unpublished
The European Space Agency's comet-chasing Rosetta mission was launched in 2004, before social media became a popular tool for mainstream communication. As it reached its destination ten years later, new audiences were reached and inspired by this once-in-a-lifetime event by harnessing a range of outlets for communicating the key messages. These included traditional online platforms, such as news websites, blogs, and Livestream, as well as Twitter, Facebook, Instagram, Flickr, YouTube, Google+
more » ... d SoundCloud. In this article, we outline the role social media channels played in making Rosetta one of the European Space Agency's biggest communication and public engagement successes.