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Nowadays companies have to be reorganized in order to adopt changing environmental conditions and try to take advantage of opportunities arises while avoiding the emerging threats. One of the aforementioned reorganization effort is the strategic alliences between firms. The low rate of full capacity, high costs and high tax rates pushed airline companies for forging partnerships and as a result of this huge strategic alliances occured as like Star Alliance, One World and SkyTeam. Thesedoi:10.5901/mjss.2014.v5n22p102 fatcat:tqww5lclrzgsfmvsipxhlar3ey