On the Social Media Marketing Strategy of Financial Enterprises Based on User Stickiness

RuiMing Liang
2020 Proceedings of the 5th International Conference on Financial Innovation and Economic Development (ICFIED 2020)   unpublished
social media can bring many opportunities for financial enterprises, with the rapid development and rapid application, with the particularity of the model of the corresponding user behavior research is an urgent problem in the financial enterprises, this article from the perspective of how to improve the user viscosity, through the analysis of user psychology and behavior characteristics, summed up the topic should be made, virus spread, build the information Enjoy platform, improve financial
more » ... improve financial security and many other marketing strategies to enable financial enterprises to cope with the current rapid development of social media wave.
doi:10.2991/aebmr.k.200306.016 fatcat:tnzcen5fznfwtjqpq3cbh4e32i