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Creative economy has become an important part of the development policies for more than a decade. Traditional approaches and tools of regional policy have not sufficiently operated in the creative economy framework. The paper presents the first insight of authors an this topic. The first part is focused on creative economy as a policy object in theory and in the EU policy level. It is followed by examples from two countries oriented on SMEs policy tools and on institutional framework. On adoi:10.2478/aree-2013-0002 fatcat:fdtjoo7bcrfupcjzawo5sivxp4