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Accounting for Cognitive Costs in On-line Auction Design
[chapter]
1999
Lecture Notes in Computer Science
Many auction mechanisms, including rst and second price ascending and sealed bid auctions, have been proposed and analyzed in the economics literature. We compare the usefulness of di erent mechanisms for on-line auctions, focusing on the cognitive costs placed on users (e.g. the cost of determining the value of a good), the possibilities for agent mediation, and the trust properties of the auction. Di erent auction formats prove to be attractive for agent mediated on-line auctions than for
doi:10.1007/3-540-48835-9_2
fatcat:fbw7clucsbaqxmicx7jnlxlax4