The purpose of this study is to examine the brand awareness in Coimbatore city and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and C o i m b a t o r e c i t y i n T a m i l n a d u State is not an exception to it. To examine the validity of this general statement that is being discussed day in and day out by the researcher, market managers, producers, consumers, advertisers, etc.,

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... rch Paper on brand awareness of Fast Moving Consumer Goods in Coimbatore city is taken up.