Let's step up, but differently! Please allow me the challenge. It is clear that most "transformation", "digital" and "employee experience" initiatives have not delivered the level of attraction, engagement, productivity and sense of purpose which are needed in the world of work. If in doubt, just look at the global levels of customer satisfaction, trust, innovation and business sustainability. Aside from a few success stories, most organisations struggle to get people to love their work and to

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... e passionate about the value that they bring to customers, patients or citizens.