The purpose of this study was to classify pursuit of clothing benefits and analyze the relationship between pursuit of clothing benefits, lifestyle, fast fashion attitude, and cosmetics behavior of college students. Questionnaires were administered to 338 college students living in Deagu and Busan province. Data were analyzed by using frequency, factor analysis, cluster analysis, correlation analysis, Χ 2 -test, ANOVA, and Scheffe-test. The findings are as follows. Pursuit of Clothing benefits

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... ypologies of college students were classified into three groups such as self-expression, pursuit of economic, and pursuit of social oriented body. In the relationship of the pursuit of clothing benefits was related to the sub-variables of lifestyle, fast fashion, and cosmetics behavior. Pursuit of Clothing benefits groups showed different the sub-variables of lifestyle, fast fashion attitude, and cosmetics behavior factors. Pursuit of Clothing benefits groups showed connected with college students and ages. Key Words 의복추구혜택 라이프스타일 : Pursuit of Clothing Benefits( ), Lifestyle( ), Fast 패스트패션 태도 화장행동 Fashion Attitude( ), Cosmetics Behavior( ) 박은희 구양숙 / ․ 의복추구혜택 유형에 따른 라이프스타일 패스트패션 태도 및 화장행동 ,