Business Modelling and Convergence [chapter]

Veronika Gustafsson, Erich J. Schwarz
2013 Media and Convergence Management  
The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed. Henry Ford Chapter Objectives 1. To understand the development of convergence as a concept and its interconnection with earlier business activities 2. To understand the complexity of business model concept 3. To understand that business models in modern businesses presume convergence of technology, stakeholders and value
more » ... on 4. To be able to create an appropriate business model for a convergence-based company Introduction: A Morning with Convergence On a fine spring morning a runner is preparing for a work-out. He still munches his energy bar as he steps out of the door; the sky is almost cloudless and his running path brings him high up to the hills. Now and then he is checking his progress on his watch. It's a fairly complex device, which shows altitude, a runner's position, speed, heart rate and what not; oh, and it looks stylish enough. Now it's time for a rest and early morning news, so our runner stops and switches his smartphone from playing music on his Spotify playlist to FM-radio mode. In the wide world everything is as it used to be, but here, high above the small city the
doi:10.1007/978-3-642-36163-0_2 fatcat:pu66aig4abh53aymazraogr4um