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Study of relationship between Spanish Airport and Destination Marketing: Insights for Destination Management Organizations
2022
This study examines airports as an essential tool in the strategic and marketing plans of Spanish destinations, but we are aware that every tool has a mathematical and social divergence. In the case of Spanish airports, these have been the Gates of Paradise of the Spanish tourist destination, but at the same time they have become the controller of the future of many Spanish tourist destinations, in which they condition the economy, urban planning and the labor and social scenario of the natives
doi:10.34624/rtd.v39i0.25485
fatcat:4ehmb7zjhbesflovrfn6yzkm4a