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Information serves as an essential intermediate input in decision-making for any business process. It is an essential requirement not only for effective and efficient management but also for medium and long term planning. In this era of technological advancement the rapid growth of information flow has contributed significantly in the expansion of business, commercial, industrial, financial, educational and research organisations. Electronic communication provides the ability to overcome manydoi:10.30541/v38i4iipp.1021-1036 fatcat:6gi3puybd5dltbo5qz4yx2v65a