The methods of economic efficiency increase of refueling enterprise activity is studied. It is shown that in modern conditions the activity in terms of mono-product business limits growth of profitability of the enterprise and increases market risks. In terms of market pressure of big oil producing enterprises and also competition increase in the sphere of retail sale, there is tightening of activity conditions in oil products enterprises. This conclusion is confirmed by the results of the

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... mic analysis of the activities of a particular filling organization. It is proved that in modern conditions it is necessary to improve measures directed toward sales profitability increase, as well as increase customer loyalty through the use of modern marketing tools. Specific offers are created to increase the profitability of the company through the use of customers' loyalty tools, the use of cost-sharing methods, cross-marketing.